Wounded Chicken Sales Tactic for Founders & B2B Consultants – Close More Deals with Authenticity
🐔 The Wounded Chicken Sales Tactic
How Humility Closes More Deals Than Hype
Written by Brian Rayner — USMC Combat Veteran & Enterprise Software Strategist
In a world filled with fake smiles, cold outreach scripts, and over-polished LinkedIn gurus, it’s time to try something different—something real.
This FREE PDF guide reveals a battle-tested, psychology-backed strategy known as the Wounded Chicken Sales Tactic—and why it works brilliantly in today’s over-saturated digital landscape.
✅ What You’ll Learn Inside:
- The psychology behind the “wounded chicken” and how it disarms buyers
- Why authenticity and humility beat bravado every time
- The exact phrases and scripts I’ve used to close high-ticket B2B deals
- A story from my time as a US Marine that reshaped how I approach sales
- How to apply this method in your sales calls, emails, and even LinkedIn DMs
This isn’t fluff or theory—it’s straight from the trenches.
If you’re a:
- Tech startup founder
- Sales pro sick of cringe tactics
- Creative agency owner
- Consultant tired of chasing unqualified leads
...this will resonate.
Real sales magic happens when people trust you.
This guide shows you how to earn that trust—by being a little wounded… and a lot more human.
👉 Download it now.
Let this small shift in your approach spark massive results.
This short, punchy guide unpacks one of the most underused yet powerful sales strategies in the modern digital world—The Wounded Chicken Tactic. Instead of slick pitches and robotic outreach, this approach leans on honesty, humility, and raw human connection to close more deals. Written by Brian Rayner, a US Marine combat veteran and enterprise software strategist, this PDF delivers real-world insights from decades of high-stakes selling. Inside, you’ll discover why vulnerability builds trust, how to deploy this tactic authentically, and the exact language to win over skeptical clients without selling your soul. Perfect for founders, consultants, and sales pros who are done pretending—and ready to sell with substance.